I recently went to a web design company’s website where they were waxing lyrical about accessibility on the web. Talking enthusiastically about creating websites that use the most modern technologies and creating accessible user experiences for all. This is brilliant I thought. Being the nosy type of person that I am (my colleagues will back me up on that statement) I decided to have a little look at their source code to see how their own page was constructed. Indeed they were using HTML 5, but were they utilising it in the correct way, nope. It was almost as if they were jumping on the band wagon, without any real idea why they should be using the doctype.
This company is missing an opportunity to showcase what these new technologies can do, re-enforcing their advocacy and helping to demonstrate to their potential clients what they can do for them. I’m no developer, not by a LONG shot, but it just baffled me a little bit, that’s all. Maybe they have a perfectly valid reason for not utilising their new HTML 5 website, but to me it doesn’t seem clear what that reason is.